If you haven’t seen or heard about the new Calvin Klein campaign “#mycalvins” featuring an almost naked Justin Bieber, no worries because I have attached the photos in this post. I happen to think the campaign is awesome. However, since launching, the campaign has been very controversial. I think Calvin Klein knew this campaign would but not for the reasons that they intended.
At first, everyone was in shock looking at barely clothed Justin Bieber rocking Calvin Klein underwear. Are people old enough to remember when Mark Wahlberg was the face of Calvin Klein? Justin is today what Mark was back then. Mark’s wife wasn’t amused by the comparison. Almost immediately after the campaign launched, allegations came out that the photos were photoshopped. BreatheHeavy claimed to have untouched photos which featured a Justin Bieber whose muscles and pecs were much smaller than the photos featured in the ads. Also, noticeably smaller was Justin’s package.